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Unlocking Productivity, Empowering Lives:
Your Partner in Senior Housing and Care Solutions
About Us
According to an AARP March 2023 report, in 2021, about 38 million family caregivers in the United States provided an estimated 36 billion hours of care to an adult with limitations in daily activities. The estimated economic value of their unpaid contributions was approximately $600 billion! In other words, employed caregivers provided uncompensated care to loved ones to the tune of $600 billion.Although the economic impacts of caregiving-related employment disruptions are significant for working caregivers, the economic loss is also substantial for employers. When caregivers are unable to continue balancing work and caregiving responsibilities, employers are faced with the loss of valuable, experienced workers and the cost of hiring new employees.At NewDirections, our first and foremost priority is identifying the needs of caregivers in each employer’s workforce, finding solutions tailored to the employer and its workforce, and formalizing a clear plan of action. Employers who have formal policies convey support for family caregiving in the workplace. Family supportive policies broadly have been shown to encourage employee retention, increase recruitment of new employees, and improve worker productivity.NewDirections provides expert information about managing family caregiving and caregiving resources, which can include employee assistance programs; onsite experts; and expert workshops, webinars, and guides. We provide transparency, education, and connection to your best and most appropriate options, all in an unbiased manner and without high-pressure commission sales tactics currently experienced with other solutions.
Your Benefits
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For Employers
If you're frustrated with the high rate of employee absenteeism and loss of productivity due to family caregiving responsibilities, we can help you:
Provide your employees with access to reliable information on senior housing and care providers
Assist in finding high-quality providers that meet specific needs of employees' elderly loved ones
Empower employees and their elderly loved ones to navigate the challenges of aging with confidence
Improve employee productivity and performance
For Employees & Your Elderly Loved Ones
If you're a working adult who's feeling constantly overwhelmed and stressed because you're struggling to find a solution to manage your work and caregiving responsibilities effectively, we can help you:
Obtain peace of mind knowing your loved one is well taken care of
Increase productivity and job performance without the stress of caregiving responsibilities
Improve your physical and mental well-being by reducing your stress
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For Providers
As a provider, if you're tired of dealing with expensive, third party lead aggregators who have poorly trained "advisors" using aggressive and harassing sales tactics, we can:
Provide you with an unbiased engagement platform that will...
Provide you with better quality leads at reduced costs, so that...
You spend less time working with unqualified leads and more time working with leads that have a better chance of moving in, resulting in...
An appropriate match and as a result an increased average length of stay
How It Works
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If you're an employer, contact one of our experts to discuss your unique situation and alternatives that are available to you
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If you're an employee, sign up individually or through your employer
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One of our NewDirections experts will then formulate and help you execute the right plan, whether you are an employer or an employee
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Keep up to date and follow up as necessary before, during, and after the process is complete. We want you to be 100% satisfied with NewDirections!
Leadership
Michael Bertrand is the Founder of NewDirections. He has over 30 years of experience in the senior living and care space as an appraiser, consultant and developer. Mr. Bertrand has provided valuation/consultation services on a broad range of senior living and care developments throughout the United States. He has also partnered in the ground-up development of three memory care communities in the Southeast US.Mr. Bertrand understands the problems employees are experiencing in having to care for their elderly loved ones, problems that affect employers, as well. He decided that he would start exploring ways to help both employers and employees resolve their respective dilemmas.NewDirections is the culmination of those efforts.
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Testimonials
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Finding the Right Fit
Your essential guide to senior living communities and care options. And the best part is it's FREE!
Newsletter
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Sign up for the weekly NewDirections newsletter here.
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Thoughts, information, and other things that will be valuable for you to know about senior living and care.
We Can Help
Are you an employer experiencing an increasing number of family caregivers in your labor force, employees who are facing the dual demands of employment and caregiving responsibilities?Are you an employed family caregiver who has disrupted your career or left the labor force entirely to meet full-time caregiving demands? Are you facing substantial economic risk and both short-term and long-term financial struggles?Are you a provider searching for an affordable source of quality leads?At NewDirections, we are ready to help. Contact us today to see how.